New Leads Generated
500+net new leads per monthDeveloped and implemented a lead generation strategy that increased new lead flow.
Bryan EpsteinGet in touchExpert in marketing operations, marketing automation, marketing technology & demand generation
Bryan Epstein
Dependable, results-oriented marketing leader with deep experience across digital marketing, marketing operations, demand generation, and marketing technology.
Builder of proper systems and campaigns to drive marketing- and revenue-generating growth.
I help teams clean up marketing systems, automate lifecycle workflows, improve lead flow, and connect campaign execution to revenue.
Highlights & results
Results I’m proud of
Selected outcomes from marketing operations, lead generation, lifecycle management, and MarTech implementation work.
Leads Per Week
150leads per weekScaled lead generation from roughly 0-20 contact requests per week to about 150.
Hours Saved
10+hours saved per weekImproved routing and nurturing to reduce manual work across multiple teams.
Platform Migrations
12-monthMAP migrationLed a Salesforce Marketing Cloud to Marketo migration from planning through execution.
Content Creation
100+pages with lead captureExpanded website conversion paths from one form to 100+ prospect capture pages.
Experience / what I do
I build systems that drive growth
Leadership
- 2+ years of direct leadership with 3 direct reports
- 10+ years of leading and mentoring peers
Strategy & implementation
- 5+ years building roadmaps and strategies
- 6+ years of direct support building, implementing, and executing marketing strategies
Analytics, attribution & lifecycle management
- 6+ years of analytical-backed strategies
- Data visualization and report building
- Campaign attribution methodology
- Lifecycle management
Foundational experience
- Campaign management: 5+ years of omnichannel campaigns
- Content & design: 17+ years across Adobe Creative Cloud
- Website management: 10+ years with HTML, CSS, JS, WordPress, Drupal, Episerver, and Marketo landing pages
Key highlights & case studies
Driving measurable impact
Marketing technology implementation and process optimization
- Led Salesforce Marketing Cloud to Marketo migration.
- Led Braze to Pardot migration.
- Managed vendor selection, business case approvals, lead scoring, lifecycle setup, routing, and campaign build.
- Aligned systems and processes to improve performance and scale.
Lead generation
- Scaled lead generation from roughly 0-20 contact requests per week to about 150 leads per week.
- Developed 100+ pages with prospect capture.
- Implemented lead routing to Regional VPs and sales reps tied to accounts.
Lead lifecycle management
- Built lead scoring and routing strategies.
- Improved lead data quality and lifecycle flow.
- Designed behavioral, demographic, and firmographic scoring methodology.
- Saved more than 10 hours per week through routing and nurturing improvements.
Modern systems support
AI-enabled workflow automation
I use AI and automation tools to help teams reduce manual work, document processes, improve handoffs, and build practical workflows that can actually be maintained.
My strength is not just using a tool. It is understanding the process, data, lifecycle logic, and business outcome first, then building the right system around it.
AI-assisted operations
- Workflow mapping and process cleanup
- SOP and documentation support
- Prompt systems for repeatable work
- Internal enablement and team adoption
Automation systems
- Zapier and Make.com workflows
- Airtable and Google Sheets automation
- Webhooks and API-connected processes
- Lead routing, alerts, and handoffs
Platform-flexible execution
- Fast ramp-up on adjacent platforms
- Tool selection based on workflow needs
- AI-assisted troubleshooting and documentation
- Practical builds teams can maintain
ChatGPTZapierMake.comAirtableGoogle SheetsAPIsWebhooksSOP automationPrompt systemsWorkflow documentationFast ramp-up: Claude, n8n, and adjacent automation tools
My top 5 strengths
✓Leadership
✓Communication
✓Detail-oriented execution
✓Problem solving
✓Adaptability
Process driven and committed to building scalable systems.
Cross-functional collaborator who aligns teams and drives results.
Open to feedback and committed to continuous improvement.
Accountable, reliable, and persistent in delivering impact.
What people say
Trusted by colleagues and partners
“
Bryan has been an incredible part of our team. He goes above and beyond to meet our needs and timelines while producing the best materials we have ever had.
“
Bryan was a dream to work with. He is very talented with a great eye for design and strategy, highly efficient, easy to communicate with, and quickly understood our business goals.
“
Bryan creatively advanced our MarTech stack by implementing capabilities for lead tracking and campaign engagement analytics utilizing his operational skills and technical know-how.
“
Bryan delivered excellent work in an incredibly short amount of time. He is a great communicator and very receptive to feedback and ideas.
Skills & expertise
Certifications
HubSpot Marketing Software Certification
HubSpot Revenue Operations Certification
Marketo Certified Expert
Pardot Specialist Certification
Tableau Desktop Specialist Certification
Google Analytics GA4 Certification
Core capabilities & tools
Platforms and systems
MarTech Implementation, Optimization & Management
Salesforce CRM
Automation platforms: Zapier, Make.com, Tonkean, webhooks, API-connected workflows
AI-enabled workflow automation: ChatGPT, prompt systems, SOP support, workflow documentation
Marketing Automation: HubSpot, Marketo, Adobe Journey Optimizer, Salesforce Marketing Cloud, Pardot
Sales Enablement: Outreach, Apollo
Google Ads & Google Analytics
Project Management: Workfront, Asana, Jira
Web Design: HTML, CSS, JavaScript
CMS: WordPress, Drupal
SQL and APIs
Contact
Let’s connect
I occasionally take on select consulting and advisory projects focused on marketing operations, automation, MarTech systems, lifecycle management, and demand generation. If you need help cleaning up systems, improving lead flow, or connecting marketing execution to revenue, let’s talk.
Available for select consulting and advisory projects where there is a strong fit.